
No one has any idea why they're on it.
No one knows why it's addictive.
No one knows why they feel compelled to find out what people they don't really like are up to anyway.
But that's not important right now. All we know is you're lost without a good Facebook photo. It's your own personal shopfront, and the modern man must go to extraordinary lengths to nail the perfect shot. You've gotta make it look candid and casual, but still convey what a popular and handsome man-about-town you really are.
Y'know, something like (a) sharing a quiet joke with {insert the name of your favourite musician} or (b) working on an oil rig without a shirt, and your rock-hard abbadabbas just glistening in the sun.
It's a situation Travis Logie, Ben Bourgeois and Jordy Smith are only too aware of. In a bid to get their Facebook friend count into double figures they've been pouting and smouldering it up Tahitian style, so much so that some of the nearby boats caught fire!