In recent years it's been commonplace to see Rip Curl team guys fanging it 'round Torquay in specialised Ford utes; while Taj has been spotted behind the wheel of a gratis ride from Hummer; and Aritz can regularly be found hurtling around the cobblestones of Zurautz in something flashy from his sponsors, Fiat.
Yet no one has ever had their own model vehicle, apart from Roy Powers. And no one has certainly ever been in an ad where the script is a work of kickass rock'n'roll genius, possibly a collaboration between Hulk Hogan and Nikki Sixx.